If you are a quality independent hotel looking to generate more room nights, increase your profits and reduce your costs, you are in good company.
Classic British Hotels is today the first choice of quality independent hotels seeking professional marketing, sales and reservations support, and a variety of other ancillary services, within a unique hotel consortium.
Classic British Hotels is specifically for top 3 and 4 star independent hotels and small hotel groups in the UK. More than half the hotel membership is 4 star and includes some of the finest in their location. Classic British Hotels is recognised as a reputable hallmark for quality independent hotels and gives customers the assurance that each hotel is run with real passion and care to meet or exceed their expectations when they book, stay, meet or visit.
Classic British Hotels is a highly structured organisation with all member hotels exclusive to the Classic hotel consortium. This enables member hotels to have a high national and global profile and to compete on an equal footing with the quality global and national hotel groups, whilst enabling hotels to retain their own hotel individuality and identity.
Classic British Hotels also works in partnership with leading companies in the UK and globally to provide the best market infrastructure and support for generating, distributing and delivering business to all member hotels.
Hotels from 20 bedrooms and above are graded according to their quality rating and must meet the minimum quality standards criteria for 3 star First Class in order to be considered for membership. Most member hotels have AA Rosettes for their food and even a Michelin Star. Within the membership, you have hotels with excellent leisure clubs, health & beauty spas, and onsite golf courses.
Hotels that are in the process of being refurbished to a high standard but cannot at present meet the minimum Classic quality standard can join 'Amber Hotels' until they reach the minimum Classic quality standard, when they can then switchover.
Benefits of Membership
As a member, your hotel would participate in national and global corporate and leisure programmes, tender for major room night volume business, feature in major blue chip brand partnership promotions and on major websites around the world. You will increase your reservation channels and bookings from corporate, leisure and meetings markets and have the worlds best reservations systems working for you, whilst you manage your own hotel rates and inventory online with our support.
Our aim is to improve your hotel performance in partnership and as part of a powerful network of like-minded quality independent hoteliers in the UK.
The one-off Joining fee that includes the Induction Package, and the annual membership fee paid monthly based on number of bedrooms, comes with a first year win-win guarantee.
At any stage of your membership, if you should wish to take a back seat in the management of your property, we can also recommend Management Companies that would best fit your needs.
Corporate Accommodation, Meetings & Events
Classic British Hotels are a top preferred hotel organisation with the major business agents and has direct relationships with major corporate buyers, which is not possible for an independent hotel on its own. This generates volume corporate accommodation and conference business for member hotels booked either directly with the property or through the GDS. Classic have a free venue-finding and booking service.
Why is Classic British Hotels a top Preferred Hotel Partner:
- Highly structured organisation that operates like a hotel group
- Consistent quality of product at each level
- Excellent coverage of the UK and growing
- Unique hotels with their own style & flavour and superb food
- Centralised RFP solicitation and implementation
- Professional Senior Management team and business partners
GDS: All Classic British hotels are connected directly and seamlessly to the Global Distribution System (GDS - Sabre, Galileo, Amadeus and Worldspan), through the bespoke Classic British Global CRS Hub on our own luxury GDS chain code - CB.
IDS: All Classic British hotels are also connected directly and seamlessly to the Internet Distribution Systems (IDS), the world's leading hotel-booking internet websites, grouped under CB.
The CB chain code enables us to market Classic British Hotels worldwide with our own GDS promotional programmes, advertising campaigns, mailings to agents and preferred relationships. To create a hotel activity plan for each corporate hotel to develop their GDS and IDS business and to load all offers and hotel negotiated rates for our hotels.
All Classic British hotels have the opportunity to participate in numerous consumer promotions throughout the year targeted at the affluent leisure traveller who wants a unique holiday experience at value for money prices. There is a full programme of peak and off-peak promotions, packages and offers to generate business for hotels promoted on the Classic website, and via:
- Database marketing & mailings
- Brand partners and alliances
- National Press Advertising Campaigns
- Hotel foyers across the UK
- Internet marketing/advertising
- National Magazine promotions and competitions
- Closed user groups
- Third Party websites and more
Classic Central Reservations Service: Open seven days a week and supports all the various Classic programmes and promotions.
Hotel Booking Engine: To help hotels generate more business on their own website and make the most of the opportunities provided by the internet, we give hotels the option of using the Classic booking engine, bespoke designed for their own hotel website, commission free. Most hotels use the Classic booking engine on their own website.
Hotels have the option to operate and manage Classic/Hotel booking engine and Third Party Systems either through a Channel Manager or individually.
Hotel Support & Training
Classic provides free online training and support to hotels to operate and manage all Classic and Third Party Systems either through a Channel Manager or individually. In addition, hotels are supported with quality assurance audits and specialist workshops.
There are also overnight Classic Forum meetings to review and plan future activities; learn from leading industry speakers; discuss & debate key issues and network with fellow hotel colleagues.
Free access to the most competitive purchasing deals in the Hospitality Industry. No minimum purchase requirements. Substantial savings on your current hotel purchases.In addition significant savings on your sales and marketing budget on participation costs in various third party programmes and subscriptions.
What Our Members and Clients Say
"Classic British Hotels have worked closely with me and my team in successfully developing our corporate accommodation business, particular strengths being distribution systems, high level agency relations and market intelligence"
General Manager - Donnington Valley Hotel & Spa, Newbury
"Classic British Hotels are a preferred hotel partner with Expotel and work very closely with us at all levels in servicing the room nights and meetings of our clients"
Chief Executive - Expotel Group
"Classic British Hotels are a very professional and caring team that has worked alongside our hotel to help us develop a successful leisure business into a highly successful business"
General Manager - Lake Vyrnwy Hotel, Lake Vyrnwy, Wales
"Our clients trust the quality, geographical range, price competitiveness and individual personality of Classic British Hotels. Our business sees significant advantage on behalf of our customers, working with a specialist organisation for quality independent hotels, which is why they are highly recommended by our agency"
Managing Director - BSI / Capita Business Travel
The strength of Classic British Hotels is very apparent in both the corporate and leisure markets through the internet, Global Distribution Systems (GDS's), Third party global websites, Internet Distribution Systems (IDS) and major brand partnerships and promotions. As a member hotel:
- You retain your own Individuality and Identity whilst competing in the premier league with the major quality brands
- You are part of a very desirable collection of hotels that are much sought after by corporate and leisure customers and all third parties
- You achieve massive distribution of your hotel nationally and globally cost effectively through powerful marketing programmes
- You enjoy 'Preferred Partnership' status with Business agents and leading brands and websites
- Your front office is given training and monitored to generate more business through the world's leading reservation systems
- Your hotel is given the tools and strategy to generate more business on your own website commission free
- Classic British Hotels is involved with developing your hotel's Total corporate, leisure and meetings business
- The experience and know-how of the Classic British Hotels team is focussed on your business
- You are provided with Business Support & Training
- You enjoy Free Purchasing Membership
- You are not alone and Work in partnership with the Classic team and like minded independent hotels