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Lee Linford BA (HONS)
Creative Development Director

Lee Linford, Creative Development Director, Classic British Hotels

Lee is an experienced, creative strategic thinker with great conceptualising, design and copy writing skills across both print and electronic media including web. He has a multi-faceted knowledge of the web and print from both a technical and marketing perspective. He is also able through his expertise to bring out the very best from the specialist companies & agencies employed on an on-going basis to keep the organisation at the cutting edge of the industry.

After graduating from University in Advertising, Media & Marketing, Lee started at Bray Leino - a full service advertising agency affiliated to Bozell Worldwide network. He worked on a range of advertising accounts, which included Castrol, Loctite, Kimberley Clark, Commercial Union, and others.

He later joined Best Western Hotels as Print & Publications Manager, where he was responsible for the production of all Best Western (GB) literature from creative inception to delivery, liaising initially with around 230 hotels and later with 400 hotels.

At Virgin Atlantic Airways, he worked in the Creative Services Department. This in-house design team provided cutting-edge, on-brand creative work for all departments within Virgin Atlantic, operating like an internal creative agency.

His assignment at Superdrug Stores plc, where the brand had recently undergone a major image revamp, was to clearly communicate the brand through the development of all the literature and promotional material for the retail stores.

He was later involved in setting up a start-up book publisher, and took on the role of Editor working with a team to set up a publishing company, which they named Mad Moose press Publishing, producing quality gift books.

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