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Len Louis MA FCIM FTS MIoD
Chief Executive

Len Louis, Chief Executive, Classic British Hotels

Len Louis is a founder and CEO of The Hotel Partnership, which trades under the Classic British Hotels umbrella as a hotel marketing consortium for quality independent hotels. The company also provides a wide range of sales, marketing and connectivity services to the independent hotel sector.

Len has worked in brand management and marketing at a senior level with major international grocery and confectionery organisations such as H. J. Heinz & Co., The Pillsbury Company and Cadbury Schweppes plc, before coming into the Hospitality Industry. Here, he has worked for several hotel organisations, including Jarvis Hotels, Best Western Hotels and Pegasus Solutions. At Best Western he was Director of Marketing, Sales, Reservations and Membership for the UK with involvement and active participation in the international arena through Best Western International.

Len Louis is a Fellow of the Chartered Institute of Marketing; Fellow of the Tourism Society; Business Leader of the Marketing Society and Member of the Institute of Directors.

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