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Welcome...

If you are an independent hotel or small hotel group looking to grow your business profitably, both globally and nationally, and reduce your overall costs, we would have a mutual interest in talking.

The Hotel Partnership (THP) has a strong market infrastructure in both the corporate and leisure markets, supported by its Global Distribution Hub which has seamless two-way connectivity to all the key hotel Property Management Systems (PMS), such as Micros Opera, Guestline, Protel, NFL RoomMaster and many more. This enables hotels to improve room yield and sell their last room available on any night with confidence through the Global Distribution Systems (GDS), Online Travel Agents (OTA) and their Website booking engine.

THP trades under the Classic British Hotels umbrella as a hotel marketing consortium for quality independent hotels. THP also provides a wide range of sales, marketing and connectivity services to other independent hotels in the hospitality sector. Hotels should have or be striving to achieve, at least a four out of five customer review rating on Tripadvisor to be considered.

Classic British Hotels is for quality independent hotels seeking a competitive edge in marketing, sales and systems within a unique hotel consortium, but wish to retain their own hotel individuality and identity. Classic British Hotels is specifically for 3 and 4 star independent hotels and small hotel groups in the UK. More than two-thirds of the hotel membership is 4 stars and includes some of the finest in their location.

To be considered for membership of Classic British Hotels, the minimum quality criteria is either AA 3 star 80% or 4 star 72% merit score or equivalent, with 20 bedrooms or more. Classic British Hotels benefit from a very comprehensive range of services and support to compete on an equal footing with the quality global and national brands.

Benefits of Membership

As a member, your hotel would participate in national and global corporate and leisure preferred partnership programmes, tender for major room night volume business, feature in major blue chip brand partnership promotions and on major websites around the world. Through cutting edge technology, you can maximise room sales through last room availability online, save money and reduce staff time and effort, just by operating the hotel PMS efficiently.

Our aim is to improve your hotel performance in partnership and as part of a powerful network of like-minded quality independent hoteliers in the UK. The one-off Joining fee that includes the Induction Package, and the annual membership fee paid monthly based on number of bedrooms, comes with a first year win-win guarantee.

At any stage of your membership, if you should wish to take a back seat in the management of your property, we can also recommend Management Companies that would best fit your needs.

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Corporate Accommodation, Meetings & Events

Classic British Hotels are a top preferred hotel organisation with the major business agents such as HRG, CWT and Capita Travel & Events; and have direct relationships with major corporate buyers. This generates volume corporate accommodation and conference business for member hotels booked either directly with the property or through the GDS.

"Our clients trust the quality, geographical range, price competitiveness and individual personality of Classic British Hotels. Our business sees significant advantage on behalf of our customers, working with a specialist organisation for quality independent hotels, which is why they are highly recommended by our agency"
Trevor Elswood
Managing Director - Capita Travel & Events

Classic British Hotels is a top Preferred Hotel Partner, and has:

  • A highly structured organisation
  • Consistent quality of product at each level
  • An Excellent coverage of the UK
  • Unique hotels with their own style & flavour and superb food
  • Centralised RFP solicitation and implementation
  • Cutting edge technology business partners
  • A professional Senior Management team

GDS: All Classic British hotels are connected directly and seamlessly to the Global Distribution System through the bespoke Classic British Global CRS Hub powered by Trust International on our own luxury GDS chain code - CB. The CB chain code enables us to market Classic British Hotels worldwide with our own GDS promotional programmes, advertising campaigns, mailings to agents and preferred relationships.

Classic Venue Solutions: is a one stop shop for direct corporate & event organisers. When working with direct clients, on occasions it is necessary to go outside the portfolio to meet the precise requirements of the organiser.

Leisure

All Classic British hotels have the opportunity to participate in consumer promotions throughout the year targeted at the affluent leisure traveller who wants a unique holiday experience at value for money prices. There is a full programme of peak and off-peak promotions, packages and offers to generate business for hotels promoted on the Classic website, and via:

  • Database marketing & mailings
  • Brand partners and alliances
  • Hotel foyers across the UK
  • Internet marketing/advertising
  • National Magazine promotions and competitions
  • Closed user groups
  • Third Party websites and more

Hotel Booking Engine: To help hotels generate more business on their own website and make the most of the opportunities provided by the internet, we give hotels the option of using one of two Classic booking engines, bespoke designed for their own hotel website. Most hotels use the Classic booking engine on their own website.

Hotel Support & Training

Classic provides online training and support to hotels in developing their business. In addition, hotels are supported with quality assurance audits and specialist workshops.

There is also an annual Classic Forum Conference to review and plan future activities; learn from leading industry speakers; discuss & debate key issues and network with fellow hotel colleagues.

Purchasing

Our Purchasing Company specialises in tendering on behalf of clients, mobilising purchasing contracts and providing a highly effective post-tender contract management service, unlike the typical Buying consortiums for independent hotels.

There is a specialist team of category buyers able to provide assistance in sourcing and advising on best value solutions. Significant savings may be made for the same products currently used and in a number of cases using the same suppliers.

Online technology, simplifies the buying process and puts the controls firmly in the hands of the hotel in managing their spend whilst reducing costs.

In addition there are usually significant savings on your sales and marketing budget on participation costs in various third party programmes and subscriptions.

Summary

The strength of Classic British Hotels is very apparent in both the corporate and leisure markets. Preferred partnerships supported by bespoke Classic British global reservation and distribution hubs, generate volume bookings through the GDS, OTA and internet. Seamless two-way connectivity improves room yield and is essential to maximise revenue.

Major brand partnerships offer promotional opportunities to fill trough periods. Your hotel front office is given training and the tools to generate more business through the world's leading reservation systems. Classic British Hotels is involved with improving your hotel's overall corporate, leisure and meetings business. And finally, you retain your own Individuality and Identity whilst competing in the premier league with the major quality brands.


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Let's Talk

To find out more about the benefits of becoming a member of Classic British Hotels, or for specific hotel services, please call Della Cogan, Director of Membership Development on 01483 74 74 80 or complete the enquiry form Let's Talk.