Careers at Classic British Hotels

Digital Marketing Executive

Classic British Hotels (CBH) is hiring for a Digital Marketing Executive to join their Marketing team.

Reporting to the Marketing Director, you will support the development of performance marketing campaigns both for our membership and for our brand, primarily across paid search (PPC, metasearch, etc.) and paid social (Meta, LinkedIn, etc.), in addition to supporting database/email marketing activities.

Key Responsibilities will include:

• Working closely with the Marketing and Client Services teams to deliver an effective paid media solution (primarily search, i.e., PPC, metasearch, display, etc.) for our membership that supports their diverse business needs and local marketing activity.
• Working closely with the Marketing team to deliver an effective social solution (paid and organic – Meta, Twitter, TikTok, LinkedIn).
• Read and shape digital media plans to execute successful campaigns based on agreed business objectives.
• Work primarily across paid search and social, in addition to some database marketing.
• Manage relationships with key stakeholders across the organisation, including business partners and external agencies.
• Work closely with the Marketing team to analyse the success of digital campaigns and offer recommendations.
• Support E-commerce Executive in relation to campaigns and member review calls.
• Manage membership participation for new promotions and partnerships, and follow up with hotels for live programs, as well as assisting the Marketing team with promotional planning.
• Update the CBH website with content and offers, and the CBH media library with photography, as required.
• Keep abreast of the digital marketing landscape through online training and by attending webinars and in-person events, as well as following and engaging with literature on the subject.

Key Skills & Experience required:

• Solid experience across performance marketing channels, especially Google Ads Performance Max, Meta I/O (metasearch) and Meta Business Suite (FB, IG).
• Solid experience with analytical software, especially Google Analytics, and native platform reporting tools. (Training will be provided on more niche platforms, such as hotel booking engine software.)
• A marketing degree aligned with an interest in online marketing is not essential but highly desirable – must understand the principles of digital marketing.
• Excellent copywriting skills, with the ability to write for website, email, sales collateral, etc.
• Excellent organisational skills, with the ability to maintain relationships with key stakeholders.
• Motivated and a self-starter – This position is hybrid, with regular team engagement opportunities throughout the year.

We will offer you:

Salary (DOE)
Flexible working
Training and development opportunities
Pension scheme

About Us

Conformity? Not on our watch…

The Classic British Hotels team provide industry leading solutions to a collection of independent hotels & resorts across the UK. We recognise that being independent doesn’t mean going it alone. And individuality needs to be both celebrated and supported. We’ve been championing independents since 2001. Providing the sales and marketing solutions, powered by our experience team and best-in-class technology partners, to compete with the national and global hotel chains. Independence empowered through partnership. Individuality as standard. A Great National Group brand. Our UK HQ is based in Woking, Surrey.

Membership Account Manager

The Company:

Classic British Hotels in part of The Great National Group, that represents over 100 quality independent hotels across the United Kingdom and Ireland.
 
We support our member hotels and pride ourselves on being a valuable extension to their team. The end goal is always to create positive ROI for our clients by developing and delivering new opportunities. We provide marketing leading technology solutions, sales initiatives and marketing solutions that help our member hotels stay ahead of the competition, grow their market share and attract new business in a highly competitive marketplace.
 
Classic British Hotels is an inspiring and established collection of 4-star independent hotels and conference venues, located throughout the UK. Many have state of the art conference and events facilities, luxury spas, championship golf courses, food awards for fine cuisine and of course their own unique styles and local flavours. Stay inspired, ClassicBritishHotels.com

The Role:

What You Will Be Doing As Our Membership Account Manager
 
As Membership Account Manager, you will be joining the leadership team in driving excellence within client services through the provision of visible and decisive strategic business strategies that benefit the success of our member hotels. It will be vital that you combine your in-depth understanding of the distribution landscape and opportunities this presents for our member hotels, securing profitable business growth.
 
In line with the strategic plan, you will liaise with member hotel, demand partners and internal team to ensure that business opportunities are realised. You will provide member hotels a detailed overview of such opportunities along with detailed reporting of business delivered.

• Conduct member meetings with confidence from agenda setting through to insights and solutions to support growth and agree outcomes.
• Building meaningful relationships; listen and understand individual member requirements and consistently meeting if not exceeding their expectations.
• Developing a clear understanding of our member’s needs, monitoring performance and market opportunities.
• Be the primary point of contact for the members and coordinate all membership communications: meetings, calls, statistics etc.
• Consistently developing innovative and creative ideas and solutions for membership to support continued business growth.
• Support the successful onboarding new members, by overseeing the process and managing expected timelines.
• Committed to the promotion of CBH across trade contacts and industry partners.

Key Responsibilities:

• Will develop an in-depth understanding of each member hotel and their business mix – regularly and proactively presenting relevant and qualified business opportunities, solutions and services with a view to increasing overall adoption of existing services and/or seeking out new solutions where appropriate.
• Builds relationships with each level of hotel management and proactively nurtures and manages those relationships efficiently to ensure their faith in CBH.
• Staying on top of the latest market and industry trends and working closely with the wider leadership team on the latest initiatives, campaigns and business opportunities across marketing, sales and distribution.
• Has responsibility for forward planning – is able to take the lead and responsibility for member relationships and head off any problems personally or knows when to pull the wider leadership team together to plan for dealing with any issues before they happen.
• Sets and manages the expectations of member hotels and the wider CBH team in terms of service deliverables.
• Seeks to uphold business processes at all times and actively encourages and ensures processes are adhered to, both within the CBH team and with member hotels.
• Is able to identify and make recommendations for adapting business processes in consultation with the leadership team and the Commercial Director.   
• Ensures member communications are regular and up-to-date.
• In conjunction with the wider leadership team, delivers to agreed deadlines, personally and by internal/external chasing.

Business Development:

• Reviews business performance of member hotels, making recommendations as required
• Proactively makes suggestions about improvement to processes that will help to manage the overall profitability of projects and the wider business.
• Is an active member of the leadership team and actively participates in the search for new member hotels and industry partners.
• Actively seeks to identify opportunities for organic growth and new business.
• Is a regular contributor to leadership team meetings and liaises effectively with the wider leadership team to ensure implementation of plans
• Maintains company intelligence on clients: service adoption, key wins/losses, dissatisfaction rumours, future launches, influential players.

Financial Responsibility:

• Understands the financial picture and works to deliver the agreed targets and manage the business to agreed forecast
• Is up to date and fully aware of the financial expectations of the business
• Is proactive in alerting the Commercial Director of issues likely to affect the financial expectations of the business
• Is aware of the impact of operational decisions on the financial performance of the business

Our culture:

• Is a trusted member of the team able to lead others internally on the effective and profitable delivery of the business
• Manages the team internally to work efficiently and effectively to agreed financial targets and overhead constraints
• Motivates and engages the team to foster a positive working environment
• Supports and encourages wider team to grow in their roles and abilities, giving them the opportunity to develop and practice new skills
• Organises own and others time to achieve deadlines, doesn’t create crises through lack of planning
• Is an active member of the leadership team and assists with the implementation of decisions made as appropriate.

The successful applicant:

• At least 5-years’ experience in a client facing role
• Experience of managing, developing and nurturing a team
• A passion for building strong business relationships through effective account management 
• A solid understanding of technology within hospitality that should include GDS, channel management, revenue management and technology innovation an advantage
• Results focused with excellent verbal and written communication skills 
• Ability to multi-task, prioritise, and manage time effectively
• Motivated, driven and a positive attitude

We will offer you:

Salary (DOE)
Personal development plan
Regular training
Pension

To apply, please send your CV and a covering note to:
Phillip Allsopp – Commercial Director
E: [email protected]