Your partner. In performance.
20 years of driving better results for independent hotels.
We set our bar high…
Standards. They’re important.
For us, it’s a question of trust, a promise, something we’re proud to uphold.
The Classic British collection is exclusively 4-star and above. Quality does not date. Each new member hotel is personally inspected and industry-standard online reputation tools are mined to understand guest sentiment at a deeper level. Both our professional industry experience and your guests’ user-generated content are combined to provide you with a quality grade within your star rating.
…so you’re in good company.
A partnership is a two-way street, and one we take seriously.
We work hand-in-hand with general managers, owners and hotel teams to meet your business goals. Independent hotels that meet our quality criteria are invited in to a community of commercially-minded hoteliers who want the keys to profitable business and new technologies. As a member of Classic British Hotels, you’re in exceptionally good company.
Unlock the door with our….
National Sales Team: Strategic agreements with the major TMCs; central RFP management; central MICE desk; sales representation and exclusive agent opportunities
Group Marketing Initiatives: Seasonal marketing campaigns; brand and media promotions; ‘book direct’ solution (CB Unite); hotel digital marketing (database, PPC, metasearch, etc.)
Global Distribution: CB private-label chain code for the GDS and IDS (fully managed by us); 2-way PMS-integrated Channel Manager (fully managed by us)
Next-Gen Technology: AI-powered hotel booking engine (fully managed by us); partnerships with leading customer and guest engagement solutions for pre-, in- and post-stay
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Empowering independent hotels since 2001
