As we wind down 2024, we’re filled with gratitude for a year of growth, partnership and incredible achievements. This year has been a testament to the power of collaboration and the impact of staying curious, innovative, and focused. Join me as we take a walk through the defining moments that made 2024 a remarkable year for Classic British Hotels.
We’d also like to take this opportunity to wish you a very happy Christmas and a prosperous New Year!
Phillip Allsopp
Managing Director
The 2024 Recap: A Year of Growth and Opportunity
In 2024, Classic British Hotels focused on empowering member hotels to strengthen their direct booking channels. Through strategic opportunities and partnerships, we helped our members drive revenue and improve their online presence.
We’ve grown our membership, adding some beautiful properties in new locations throughout the United Kingdom, representing in excess of 6,000 rooms.
We’ve hosted over 200 agency engagements that have significantly strengthened our partnerships, awareness and business acquisition into our member hotels.
GDS business has soared as we focus on growing market share through securing new RFP and introducing new strategic partnerships.
We’ve provided new brand partnerships that have seen a significant growth in data acquisition, awareness and social media reach across our collection.
We successfully enhanced our membership engagement as we hosted our Annual Members Conference, delivered new member webinars, training workshops and published case studies that deliver real opportunities.
Looking Behind the Scenes: Unveiling the Inner Workings of Classic British Hotels
Behind every successful endeavour, our team is committed to providing exceptional customer service to each and every member hotel. By leveraging our commercial partnerships, adopting new technology and keeping close to industry trends we stay true to our mission of “empowering independent hotels to compete on an equal footing with the major hotel brands”.
A Sneak Peak at 2025: Embracing Future Opportunities
As we venture into 2025, Classic British Hotels is prepared to navigate the evolving landscape for hoteliers and operators alike, leveraging our expertise to drive additional business and capture market share.
We’re excited to be launching our brand new website, growing our team and adding some exciting new partnerships throughout 2025. Join us on this exciting journey as we build on the achievements of 2024 and strive for even greater success in the year ahead. Together, we will write the next chapter of Classic British Hotels’ legacy.
