Eternally cool. Never out of fashion. Fact.
…A Classic British Hotel? Standards? Sure. Values? Absolutely. Quintessentially British? What does this even mean? (Authenticity over quintessence every day.)
We’re a one-of-a-kind collection. Of diverse hotels. That diversity is a strength to play to. Like the British Isles, difference is an integral part of who we are, something we’re proud of. Our hotels range wildly; from the squeaky-clean ultra-modern resort, to the top-hatted eccentric with a chequered past, the country manor.
Luxury shouldn’t be some coveted unobtainable, but rather something we can all enjoy from time to time. In this sense, we’re more anarchist than elitist. Helping to redefine luxury moment by timeless moment. After all, our time is the ultimate luxury, something we all want more of or want to spend with greater care.
That’s why we like to think of ourselves as Time’s alchemists – forging thoughtful moments and meaningful experiences as you rummage around these treasured isles. It’s this most precious form of luxury that we’re in the business of making. With you. For you.
So when we say Stay inspired, we mean it. Staying inspired is a way of seeing and experiencing Britain, a willingness to wonder, even a way of life.
To find awe and artistry in the small stuff – Blake’s ‘world in a grain of sand’.
Sign-up, check-in. The world needs more classics.Join the Classic Community today. Ultimately, it’s as much yours as it is ours.Go on, we’d love to have you with us, here for the journey.
And boy what a journey…
Yours in Great British Adventure,
The Classic British Team
PS. Return home inspired, too!