Empowering independent hotels since 2001
Since 2001, we’ve been bringing together like-minded hoteliers, each with a shared passion for quality, guest satisfaction, and innovation.
We work with our members to better understand the challenges they face, tailoring the solutions we deliver to the needs of each individual business.
Get in touch to find out how we can help you to maximise your hotel’s revenue growth.
Key benefits of membership
Join a premium, trusted hotel brand
An inspired collection of 4- and 5-star hotels that meet our discerning quality standards. Our standards are high, because your guests’ expectations are high, no matter where they choose to stay next.
Brand affinity & media visibility
Handpicked partnerships, promotions and relationships with luxury British brands. We celebrate the very best of British heritage and innovation in equal measure.
Digital marketing & web design
Mobile-first websites, ecommerce gifting, organic and paid search, conversion optimisation, email marketing, lead-nurturing and promotional planning. All you need to transform your digital presence.
Best-in-class booking engine
AI-powered online booking system, optimised for maximum return and designed to make your guest’s journey a pleasure.
Global distribution & connectivity
GDS + IDS, powered by the world’s leading platform. Seamless connectivity, direct from the hotel PMS to all your preferred channels and OTAs.
Corporate agency recognition
Preferred Status with key corporate and events agents. Recognised GDS chain code (CB), dedicated sales team visits and direct relationships to keep a finger firmly on the pulse of the corporate booking sector.
Revenue management, market demand and data analysis, and market segment reporting.
A dedicated customer care team, ready to handle your incoming calls. Or support with overflow.
Negotiated purchasing agreements for the products and services relevant to the needs of your hotel.
I’m a independently-minded hotelier – tell me more…
Call us now on 01483 747480, or complete the form below, to start the conversation.